To celebrate the 2012 Olympics in their home town of London, luxury men’s brand Alfred Dunhill are pleased to announce the launch of their Spring Summer 2012 Voice Campaign.

The popular and introspective video series returns this month and features legendary British Olympian Sir Matthew Pinsent, double Olympic gold medal sailing champion Iain Percy and trail blazing young Olympic hopeful Louis Smith.

These athletic legends give their opinions and experiences, providing an intimate insight into their personalities and what makes them who they are. The series will offer a glimpse of what makes these men so remarkable, who or what has inspired them and what is takes to be an icon.

Voice is not about celebrity or the world of fame. Voice is about real men of different ages and from different backgrounds, but each a man of distinction. Men who have achieved great things in their chosen fields and continue to excel with humility and grace. Men who embody timeless values that are worth aspiring to – qualities like compassion, dedication and conviction. Brilliant, inspiring, driven, engaging men with opinions, flaws and stories to tell.

All the films are available to watch in full on the Alfred Dunhill Facebook page now [], along with a few snippets of the interviews over on our YouTube channel [].